Overview The L'Oréal Paris Brand Division of L'Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. L'Oréal Paris is a truly global beauty brand with many internationally renowned products. For most, the name “L'Oréal” is immediately evocative of the brand’s signature phrase, "Because I'm Worth It.”— The concept behind the legendary advertising campaign for the Superior Preference? hair color launch in 1973. Today, it represents the essence of the L'Oréal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth. As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to technology, research and innovation and providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities. L'Oréal Paris is notably dedicated to celebrating the diversity of beauty – the company’s broad range of spokespeople include Andie MacDowell, Eva Longoria, Doutzen Kroes and Liya Kebede. The L'Oréal Paris brand encompasses the five major beauty categories – hair color, hair care, hair style, skin care and cosmetics – and includes such well-known brands as Superior Preference?, Excellence and Couleur Experte? hair colors; EverPure, EverStrong, EverSleek, EverCreme and EverStyle hair care; Advanced Hairstyle, Elnett and Studio Line hair style products, and skin care brands including Revitalift?, Youth Code, Age Perfect?, Men Expert, Sublime Sun, Pure-Clay and Pure-Sugar products and L'Oréal Paris Cosmetics, including Colour Riche?, True Match? , Infallible, Studio Secrets? Professional collections, Voluminous?, Double Extend?, Telescopic? mascaras, among many others.