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Have you ever noticed your hair color change a few weeks after coloring? Your hair might start to take on an undesired yellow or orange tone. This is referred to as brass – the appearance of unwanted warm tones in color treated hair. Say no to brass with Elvive Color Vibrancy Purple. Our color correcting formula is enriched with purple pigments to neutralize brass and help keep color vibrant in between colorings. Say no to brass. Go Purple.
**with system of shampoo and conditioner
Once a week when hair starts to look brassy, after Purple Shampoo, apply on damp hair and leave on for 5 minutes. Rinse well.
1170891 AQUA / WATER / EAU
CI 60730 / ACID VIOLET 43
CI 45100 / ACID RED 52
COCOS NUCIFERA OIL / COCONUT OIL
PARFUM / FRAGRANCE
Have you ever noticed your hair color change a few weeks after coloring? Your hair might start to take on an undesired yellow or orange tone. This is referred to as brass. Why does this happen? After hair is colored or bleached, purple tones are the first to wash out in the shower. Based on color theory, purple is opposite to yellow on the color wheel. As a result, this gives the yellow and orange tones an opportunity to reveal themselves.
Say no to brass with Elvive Color Vibrancy Purple Shampoo and Conditioner. The purple pigments instantly neutralize yellow and orange tones to revive your color in just 1 use.
Once a week or whenever hair looks brassy, apply Elvive Color Vibrancy Purple Shampoo. Use the same amount as your regular shampoo. Massage into hair and leave on for 1-3 minutes.
After rinsing Purple Shampoo, apply Elvive Color Vibrancy Purple Conditioner to damp hair. Use the same amount as your regular conditioner. Massage into hair and leave on for 5 minutes.
Purple pigments instantly neutralize yellow and orange tones while nourishing hair in just 1 use.
Neutralize brassy hair and nourish in just 1 use.
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